Executive Director, Tourisme Prescott-Russell Tourism
With over 15 years of professional experience in management roles in the not-for-profit and public sectors, Martin Lacelle’s diverse career has spanned across several industries (tourism, arts & culture, health care) and roles, acquiring expertise in communications, public relations, marketing, administrative management, etc.
Hired as Executive Director of Tourisme Prescott-Russell Tourism (TPRT) in March 2014, Martin has taken on the challenge of developing a market that is ripe with tourism potential. From internationally renowned breweries and a waterpark to agro-culinary and heritage treasures, Prescott & Russell’s vibrancy is still a well-kept secret. Yet, TPRT’s team has been taking massive marketing strides to direct the public’s eye towards our beautiful region.